As Costco turns one, will more international brands come to our shores?

It’s been a year since retail giant Costco first opened its doors in west Auckland.  

From day one, shoppers quickly streamed in to buy plus-size versions of everything, and that hype has not died down 12 months later. 

The arrival of Costco came with the promise of greater competition and more diverse shopping options. But has the firm actually delivered on those? And will the success of Costco serve as an invitation for more major international retailers to come here?      

Today on The Front Page, marketing expert Ben Goodale gives his verdict on the impact of Costco in Aotearoa.  

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