Yukon Brewing craft beer has cemented its place as a local favourite up North. But expanding the brand into other Canadian provinces hasn’t been easy without that hometown advantage, says Bob Baxter, Co-founder and President of Yukon Brewing. “We can’t outspend the big guys. We can’t even outspend the little guys who are right down the road. But we can outwork them.” The company has set out to do just that by introducing a batch of Two Brewers Yukon Single Malt Whisky this year and bringing their beer to global markets as far as Japan and Germany - all while working to support the local startup community in Whitehorse. In this week’s #StartupPodcast, Bob tells us about the pros and cons of operating a company in the Yukon, how local liquor laws have impacted the business and his ultimate vision for entrepreneurship in Canada’s Great North.
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The post Brewing Success North of 60 with Bob Baxter– August 30, 2016 appeared first on Startup Canada.
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