[Top Agency Series] How To Build People-Driven Brands With Rusty Shelton

Rusty Shelton is an accomplished entrepreneur and thought leadership strategist who serves as the Founder and CEO of Zilker Media, a leading agency specializing in building platforms for authors, thought leaders, and brands.Rusty is also the co-author of “Mastering the New Media Landscape: Embrace the Micromedia Mindset” and “The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego.” He is a sought-after speaker, sharing insights on PR and marketing, and an active member of the Entrepreneurs’ Organization in Austin.

In this episode…

In an ever-evolving digital landscape, building a personal brand with authenticity and trust is indispensable for growth. On this riveting episode of Inspire Insider, Rusty Shelton, the mastermind behind Zilker Media, sheds light on the power of people-driven brands. Rusty unveils the secret sauce to establishing thought leadership, encompassing strategies usually relegated to authors and publishers. Through captivating examples, he demonstrates the potential of quiz marketing as a potent lead magnet, which segues into a discussion on the Authority IQ quiz – a tool that helps individuals comprehend their standing in thought leadership. 

Rusty continues educating listeners by discussing the significance of an online brand audit, urging the use of a distinctive name to dominate search results. He emphasizes the necessity of positioning oneself as a thought leader with insights to share rather than an operator looking to sell. Furthermore, Rusty talks about combating the perception of ego-driven branding by serving as a messenger for a mission-driven cause.

In this episode of “Transform Your Brand Marketing with People-Driven Strategies,” Dr. Jeremy Weisz interviews Rusty Shelton, the Founder and Chairman of Zilker Media. They unravel the intricacies of building a powerful personal brand. Key takeaways include the efficacy of quiz marketing in generating leads, the significance of online brand audits in bolstering searchability, and the profound impact of cultivating trust through thought leadership. Don't miss this insightful conversation teeming with actionable strategies!