Buyer’s Agent Class Action Lawsuit: A Self-Inflicted Threat to the Profession? w/Leigh Brown | Ep 26
The recent class action lawsuit on buyer agent compensation proves that there’s an attack on how Realtors get paid. In many ways, this threat is self-inflicted. As agents, we’ve let the narrative on what we do get shaped by outsiders - from lawyers to the media.
We haven’t done a good enough job of explaining our value proposition and why we’re compensated the way we are.
What’s actually happening with the lawsuit and how will it impact our industry? How do we change how we’re seen so that our compensation isn’t questioned?
In this episode, we’re joined by real estate broker, forward-thinking CEO, #1 best-selling author, honest coach, and kickin’ keynote speaker, Leigh Brown. She talks about the lawsuit, how we got here and how we can be more proactive in shaping the future of our profession.
As Realtors, we haven’t done a great job of explaining our value proposition, how things work and why they work that way. -Leigh Brown
Three Things You’ll Learn In This Episode
-A wildly competitive marketplace
Why is the compensation of Realtors structured the way it is, and more importantly, how does it benefit the consumer?
-We’re all responsible for our reputation
As agents, we might be individual entrepreneurs, but how we behave shapes how the whole profession is viewed. How do we handle this responsibility accordingly?
-The future of our profession
How can we continue to be compensated if the market looks different?
Guest Bio
Leigh Brown is a successful real estate broker, forward-thinking CEO, #1 best-selling author, honest coach, and kickin’ keynote speaker. She uses her decades of real estate experience to help everyone from early career to highly seasoned agent build (and rebuild!) their professional presence and confidence by helping them define and communicate their value proposition expertly. Her goal is that each real estate agent who is a Realtor® member become an impactful presence in their community in the process. She knows today’s agents and brokers face an unprecedented amount of pressure to stand out in a competitive market; she also knows that the security to build and maintain solid client relationships starts with one step: Just Say Hi. Through a systemized process to identify and define your value, Leigh gives agents and brokers the confidence and tools to reach greater heights in their chosen career. A best-selling author of three powerful business books, Leigh excitedly shares her expertise with anyone looking for ways to ignite their passions and create the outcomes they want. Leigh’s mission is helping others. She’s got the grit and passion to motivate everyone around her to strive for more. For more information, head to https://www.leighbrown.com/.
To stay on top of the news and updates in our industry, head to http://competition.realtor/.
Create your
podcast in
minutes
It is Free