How Brands Use Microsoft to Drive Revenue -- Tal Jacobson // Perion

Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Perion Network, Microsoft's largest advertising supply partner, prioritizes technology-driven growth. Through its collaboration with Microsoft Advertising, Perion effectively assists Microsoft in selling a larger percentage of its advertising inventory. Today, Tal discusses how brands use Microsoft to drive revenue. Show Notes

Connect With:

• Tal Jacobson: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn

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