Mike Adams Tells it Like It Is

Mike Adams has been a force to reckon with since he assumed the reins at Elan's U.S. distributorship in the early 1990's, raising their U.S. presence and richening their mix. He was the engine behind Salomon's renaissance at the end of that decade before accepting the role of running Atomic in this country. He's had his finger on the pulse of the sport right up the present day. He's as authoritative a source on the U.S. ski market as any man alive.