The Asian drinks craze with retailer Endeavour

We’ve talked a lot on this podcast about how peoples’ drinking repertoires are expanding.

We’re much more open to experiencing a wider range of quality beverages from different cultures that suit different occasions.

This is something that Australia’s largest drinks retailer, Endeavour Group, is keenly aware of.

The company has recently doubled the range of Asian beverages in its Dan Murphy’s and BWS stores as people seek out products they’ve sampled on their travels, or dining out, or perhaps in movies or TV series they’ve enjoyed.

This is a special episode of Drinks Adventures, produced in partnership with Endeavour.

Coming up, you’re going to hear about this trend from spirits category manager James Duvnjak and Asian Beverages sourcing manager Samuel Lam.

They will enlighten us on beverages including Japanese sake, shochu and gin, and Korean favourites like soju and makgeolli.

Click here to open this episode in your podcast player.