Mastering Event Engagement Through Customer Stories

This episode features an interview with Karin Flores, VP of Strategic Events at Okta, a software development company enabling organizations to securely connect the right people to the right technologies at the right time.

In this episode, Karin talks about how Okta is augmenting its portfolio to meet the needs of their customers, how customer stories are always the greatest asset in any marketing campaign, and what it means for brand personas to be more connected than ever before.

Key Takeaways:

• Know the true identity of your customers. After Covid, we learned we didn't’ know our customers as well as we thought we did, yet all we do is centered around our customers. So, it’s an important time to utilize technology and augment marketing portfolios to truly meet the needs of your customers and give them an outlet to share their stories.
• You always have to be in change motion. You can’t build your portfolio or event after it’s been created: you have to constantly poke at it and make necessary changes. Otherwise, you’re behind.
• As a marketer, you need to ask yourself: what am I trying to accomplish? Everything about your program is built from understanding your end goal.

Quote:

“So we've really started to augment our portfolio to meet the needs of our customers. So I think you always have to be in this change motion, change motion. I think you can't build your portfolio anymore, build your event, leave it and be like, this works and then just let it go. You can't, you constantly, constantly have to be poking at it and have to be making changes…  You have to be willing to make changes. You have to look at what you're doing. And I say like, look at what you're doing. Change 50%. You know, listen, the times are changing, we change, the way we do business is changing, our priorities are changing, and if you're not making those changes, you're behind.”

Sponsor:

Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links:

• Connect with Ian on LinkedIn
• Connect with Karin on LinkedIn
• Learn more about Okta
• Learn more about Caspian Studios