256: Brennan Dunn — This Is Personal

This is a masterclass in personalized marketing. Brennan even convinces me to ramp up my own efforts!

Listen in as I uncover the power of personalized marketing with Brennan Dunn, author of 'This is Personal.' Brennan offers valuable insights into how indie hackers and solopreneurs can best learn about their customers and utilize that knowledge for revenue generation. He explores why personalization works, how audience segmentation should be done, and where data collection should start, providing you with a wealth of knowledge to transform your marketing strategies.

Brennan on Twitter: https://twitter.com/brennandunn

00:00:00 Personalized Marketing for Indie Hackers
00:05:02 Segmenting Audience for Better Marketing
00:10:19 Importance of Personalized Questions in Data Collection
00:20:35 Segmentation and Survey Funnels in Marketing
00:32:10 AI's Role in Personalized Marketing Future
00:37:59 ChatGPT for Data Analysis and Writing
00:47:02 Personalization and E-Commerce Recommendations
00:52:04 Personalized Book Recommendations for Marketing

The blog post: https://thebootstrappedfounder.com/brennan-dunn-this-is-personal/

The podcast episode: https://share.transistor.fm/s/3f36312e

The video: https://youtu.be/oPNhJvcvb0A

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

This episode is sponsored by Acquire.com

• (00:00) - Personalized Marketing for Indie Hackers
• (05:02) - Segmenting Audience for Better Marketing
• (10:19) - Importance of Personalized Questions in Data Collection
• (20:35) - Segmentation and Survey Funnels in Marketing
• (32:10) - AI's Role in Personalized Marketing Future
• (37:59) - ChatGPT for Data Analysis and Writing
• (47:02) - Personalization and E-Commerce Recommendations
• (52:04) - Personalized Book Recommendations for Marketing