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The Insighter's Club Podcast

The Insighter's Club Podcast

Business:Marketing

One-Size-Fits-All Fails: Jennie Lewis, Senior Manager of Customer Insights at Airship, on Mobile Personalization

One-Size-Fits-All Fails: Jennie Lewis, Senior Manager of Customer Insights at Airship, on Mobile Personalization

2023-10-05
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Personalization is the key to business success in digital and physical realms across B2B and B2C. But not all types of personalization are useful.

Jennie Lewis, Senior Manager, Customer Insights at Airship specializes in mobile experience and personalization. She shares why insights need to be translatable to stakeholders, actionable, and in the marketing realm, personalized and segmented. Jennie also illustrates how to take the sea of data available and put it to work for your company and customers.

Join us as we discuss:
  • Importance of personalization and tapping into direct customer insights to fuel success
  • Building a customer engagement strategy tailored to your business’s digital and physical presence
  • Realistic personalization strategies to deliver the ultimate customer experience
  • The building blocks of effective mobile experience personalization
view more

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An Optimistic Outlook for Insights with Stephanie Hutchison, Principal Divisional Strategy Consultant at Health Care Service Corporation
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Exploring a New Era of Insights with Lorin Drake, Consumer Insights Strategist at Publix Super Markets
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Democratizing Insights to Drive Innovation with Shivani Shah, National Category and Shopper Insights Senior Manager at Church & Dwight
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2023 Year in Review, Part 2
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Measuring, Capturing and Paying Attention with Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard
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