[EP.89] How to Engage a Customer with an Influential Analogy with Jennifer Ryan of BlackLine

How to Engage a Customer with an Influential Analogy with Jennifer Ryan of BlackLine;

Attention.

That is the currency in today’s world.

And when it comes to the arena of sales, if we aren’t able to get somebody’s attention and keep it…

Then we can’t earn the opportunity to become their trusted guide.

So, what’s one way to grab somebody’s attention in less than 10 seconds?

An influential analogy.

When done correctly, it sparks intrigue and gives you the chance to share your message or story.

And when it comes to using analogies to explain what you do and break down complex subjects, Jennifer Ryan of Blackline is a pro!

In this week’s episode, Jennifer talks to us about how to construct and use analogies to captivate, inspire and motivate prospects to take action

Are you ready?

Hit play!

WHAT WE DISCUSS:

• [1:17] - Who is Jennifer Ryan?
• [6:08] - A lesson Jennifer picked up from music therapy and how she embodies it as a salesperson and trainer
• [10:58] - One thing Jennifer took from her communications degree that she now teaches sellers
• [17:34] - Jennifer’s advice for new sellers finding their identity in the workplace
• [23:36] - How to create fun yet professional and authentic analogies
• [34:15] - Tips for delivering analogies in a conversational manner
• [35:58] - An influential communicator Jennifer looks up to today

NOTABLE QUOTES:

• [24:03] - “I find that analogies are the gateway to storytelling. [They’re] very short stories that you use almost as morals to a story or something that will teach something and help someone take a concept that's new in and relate it to something they already know, increasing their ability to understand that new information much more quickly.” - Jennifer Ryan

USEFUL RESOURCES & LINKS:

BlackLine website: https://www.blackline.com/

Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/jennifereryan

Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast

Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/

Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani

Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:

[FREE SCRIPT]

Discover how to craft a magnetic 45-second elevator story:

https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:

https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:

https://www.theravirajani.com/thestorysellingbootcamp