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聽天下：天下雜誌Podcast

聽天下：天下雜誌Podcast

News

【天下零時差10.11.23】唐吉訶德的「吐槽殿堂」　如何讓NG商品銷售額翻倍？

【天下零時差10.11.23】唐吉訶德的「吐槽殿堂」　如何讓NG商品銷售額翻倍？

2023-10-10
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300多字長得要命的商品名，一讀就想買；開設客訴專用網站，把顧客抱怨變成新產品獨家賣點。日本折扣店唐吉訶德如何將自有品牌大改造，一舉推升品牌認知度，進逼前三大零售品牌？ 文：施逸筠 製作團隊：李洛梅、王薇茹、陳耀龍 ＊【全新登場｜天下每日報APP】打造每日閱讀的好習慣，首月免費體驗：https://bit.ly/3P1iej1 ＊「聽天下」清楚分類更好聽，下載天下雜誌App：https://bit.ly/3ELcwhX ＊意見信箱：bill@cw.com.tw -- Hosting provided by SoundOn
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