The Power of Understanding: Building Trust and Value in Sales with Andy Paul (Part 2)

In this episode of Peak Performance Selling Podcast, Jordan Benjamin and Andy Paul delve into the critical aspects of building trust, adding value, and understanding the buyer's true priorities in the sales process. Andy shares valuable insights and experiences from his career in sales and discusses the misconceptions surrounding modern selling. Whether you're a seasoned seller or new to the world of sales, this episode provides valuable perspectives on what it takes to succeed in the ever-evolving sales landscape.

PEAK PERFORMANCE HIGHLIGHTS QUOTES

• "People calculate a return on the time they invest in you. If you're not worth it, you're not going to get it."
• "Your job is to build that connection, ask questions, truly understand what's most important to that buyer, and help them achieve that."
• "If you don't get to that level of understanding what's really important to the buyer, you've wasted their time and your own time."
• "The hallmarks of trust are being transparent about your motivations with the people you're dealing with."

You can connect with Andy Paul through the link below.

LinkedIn: https://www.linkedin.com/in/realandypaul/

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Jordan Benjamin: https://www.linkedin.com/in/jordanbenjamin/
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