Episode 113: Tips to increase income in your group practice without marketing (with Nicole McCance)

Welcome to episode 119 of the "Therapy for Your Money" podcast! Host Julie Herres dives into effective ways to boost income in a group practice without solely relying on marketing efforts. Her guest, Nicole McCance, a former psychologist and founder of a thriving group practice, shares invaluable insights drawn from her journey of scaling her practice and transitioning into coaching. McCance emphasizes the importance of tapping into your existing client base and optimizing internal processes.

To learn more about McCance's coaching program and insights, listeners can access her "Expand Your Practice Starter Kit" and explore her podcast, "The Business Savvy Therapist."

Episode Highlights

• Don’t forget about your current clients. There are clients who may want to increase the frequency of their sessions and the duration. They get to their goals faster and you get to grow your practice. It's a win-win. 
• Increase the scheduled sessions. Reduce the empty calendar effect by getting clients into your schedule for four sessions. 
• Get everyone on board. Use meetings, check-ins, and your training manual to communicate your systems and to help your staff understand how they are a benefit to them. People like what is consistent and predictable.
• Get an admin. They are the best thing that will ever happen to you. Change your question from “How am I going to get this done” to “Who is the best person to get this done?” 
• Lean on online booking: You will save admin time by encouraging people to schedule online. 
• Reduce your no-shows: Have a system to follow up with your no-shows. People are scheduled for a reason. They want the help and you want your practice to grow.
• Market to the clients who already know you: Use email marketing to communicate with the clients who already know you. Give them value and a reason to keep you front of mind when they need support.
• Reduce the “sales cycle:” Reduce the time between the initial call and the first free consult. Nicole Suggests 4 days between the first call and the first contact with a therapist.     

LINKS & RESOURCES

GreenOak Accounting - www.GreenOakAccounting.com

Therapy For Your Money Podcast - www.TherapyForYourMoney.com

Profit First for Therapists - www.ProfitFirstForTherapists.com

Profit First Academy - www.ProfitFirstForTherapists.com/Academy

The Business Savvy Therapist - www.mccancemethod.com/podcast-library

Free Gift from Nicole - Expand Your Practice Starter Kit

Podcast Production and Show Notes by Course Creation Studio