Season 6 episode #6. Relationships Over Transactions: A People-First Approach to launch your career in Real Estate.

Today's Call is the Windermere Coaching Minute Podcast. Devon Kruse is our guest today. We'll talk about how she went from zero to 60 in his career. What might help other people that are newer, newer to real estate launch their career.

Here are 15 key points from the interview between Joe Galindo and Devon Kruse:

1. Devon got into real estate after witnessing a real estate transaction during the pandemic. She was drawn to the people-centric nature of the business.

2. Devon started her career at the beginning of the pandemic in 2020, so most of her initial business was conducted over Zoom. This made it challenging as real estate is an in-person business.

3. In her first year, Devon completed 8 transactions. 4 were from her personal sphere, 2 were referred by other brokers, and 2 were co-listings where she got experience.

4. Currently in year 3, Devon has about 150 people in her database. It's a mix of family, friends, past clients and referrals.

5. Devon sends monthly e-newsletters, quarterly mailers, and hosts 2 in-person events per year to her database. She meets more frequently with her A's and B's.

6. Devon has around 4-5 "hot" leads at a time that she communicates with multiple times per week. Her "warm" list is larger and she checks in less frequently.

7. Devon looks for life changes and pain/pleasure motivators on social media to identify potential leads. But she tries not to be opportunistic.

8. Devon completed the 28 Day Challenge which focuses on morning routine, business goals, and database segmentation. This helped give her focus when starting out.

9. Devon tracks everything in Google sheets - her database, value items sent, and upcoming actions. She reviews it weekly.

10. Devon attends a weekly Wednesday mastermind meeting for accountability and idea sharing. This has been very valuable for her learning.

11. A key advice Devon has it to focus on your database, be consistent in your follow up, and network with others in the industry.

12. Devon had an excellent mentor that she met with weekly and could call anytime in her first year. This was crucial to her success.

13. In her first year, Devon completed 8 transactions - 6 that she got paid on. 4 were from her sphere, 2 referred, 2 co-listings.

14. Devon focuses on providing value, education and being a resource for clients rather than traditional sales pitching.

15. Consistency in communication is key - even if people don't respond, putting your name in front of them regularly matters.

Contact Devon Kruse dkruse@windermere.com. Cell (425) 681-9347