How Chris Cooper Saved His Own Gym in 2023

Chris Cooper has helped thousands of gym owners improve their businesses—so what happened when he found problems at his own gym?

You'll find out in this podcast.

Lots of "experts" paint perfect pictures of their gyms—but true story is often different.

Chris has always been open about the realities of his gym since he first started blogging about it in 2008. So, when he found problems had cropped up in 2023, he jumped in to fix them personally—and he's sharing the story with you.

In this episode of "Run a Profitable Gym," Chris gives a detailed look at Catalyst’s absolute bottom level, then explains why he chose to fix his gym after considering selling it.

To rebuild the business, Chris had to take off his hat as CEO of a worldwide mentorship company and go back to being a  hands-on gym owner.

To start, he cut down to the bedrock to discover what was solid, what was salvageable and what needed to be rebuilt. Then, in the ultimate "stress test," he used Two-Brain Business templates—stuff he had actually created to help other fitness entrepreneurs—to revive his own gym.

If your gym is in a rough patch, listen to Chris's story, then take action to improve your business.

Links

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Gym Owners United

1:00 - Expected Dip

3:45 - The Downturn

13:54 - "I Had to Save It"

21:23 - Building up Ops

27:19 - Simplifying Things