This week I’m speaking with Sky King. Sky is a podcast consultant who has worked with some of the biggest names in podcasting such as Chris Williamson, Aubrey Marcus, and many more. Sky was extremely helpful in the process of launching this show and is a deeply studied student in the art of advertising, marketing, and podcasting.
In this episode we explore the ever-evolving media landscape, with an emphasis on podcasting and its increasing significance in a world bombarded with superficial news content. We discuss the history of advertising and marketing, the biggest campaigns that have worked throughout the years, and how advertising has changed over the years. We also dive into Sky’s story; How he connected with the likes of Ryan Holiday and Aubrey Marcus, and why he chose to leave his comfortable job in the pharmaceutical industry to go make smoothies at Onnit. Sky shares his thoughts on AI, examining the 'walled garden' concept and its influence on our interaction with technology. We explore the role of institutions in our lives, and the moral dilemma of fighting entropy. We also dive in to the evolution of the podcasting space and how video content is blurring the lines of what a podcast really is.
Chapters:
0:00 - Sky King
0:30 - Sky’s morning routine
4:30 - Sky’s journey in advertising and why he became interested in podcasts
14:30 - The Impact of News and Social Media
20:00 - How Sky got involved in the podcast world
29:00 - Positioning and Brand Strategies
31:00 - Building a successful podast
38:06 - Is podcasting dead?
43:30 - The evolving landscape of podcasting
45:50 - Advertising and Media Influence
55:53 - The Walled Garden Concept
1:00:30 - Finding an Entrepreneurial Niche
1:18:00 - Bridging the Gap and Meeting Influential People
1:30:30 - Fostering Presence
1:35:00 - The Power of Surfing
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Resources Mentioned in this Episode:
Tim Ferris Adam Robinson Episode
The Brass Check - Upton Sinclair
Conspiracy - Ryan Holiday
Purple Cow - Seth Goden
Propoganda - Edward Bernays
Connect with Sky King:
Twitter | @consumersky
Instagram | @iamaskyking
Podcast | Sky King’s Mental Playground
Connect with Hannah Frankman:
Twitter | @hannahfrankman
Website | http://hannahfrankman.com
Follow along for conversations on education, lifestyle, personal development, and freedom. All in ardent pursuit of a life well lived.
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