982: Nucleus Research: Create a Winning ROI and Show Your Business Value with Ian Campbell

their products and services, which mainly stems from laying more benefits of the product than what the customer needs. As such, by simplifying the process and focusing on the most crucial part, you can generate a much more positive message, which is essential to success. Ian Campbell is the founder of Nucleus Research, a company that uses an ROI investigative approach to deliver research with unbiased and factual analysis, helping you to create a credible business ROI. He is also the best-selling author of The Value Sale, helping readers prove their ROI and close more deals. Today, Ian will talk about the return on investments, the total cost of ownership, leadership, and how to improve your overall business. Tune in to learn more! Resources Nucleus Research Site  Ian Campbell on Linkedin The Value Sale: How to Prove ROI and Win More Deals on Amazon