#725 How One Entrepreneur Built a 7-Figure Brand Around a Very Niche Audience

This week, Dan is joined by a listener who wrote in with some compelling insights on community, camaraderie, and what it takes to be a successful entrepreneur.

Anthony Fosano, founder of Engineering Management Institute, built a 7-figure brand with a coaching business and a YouTube and podcast network that has garnered over 3 million downloads.

They cover many topics like how to leverage skills and resources from your full-time job to start your own business, how to build a business around a very niche audience, and why many entrepreneurs might find themselves coming “full circle” in search of community.

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@AnythingIan

Show notes

• 0:01:07 Intro
• 0:03:43 Start a business using your existing skills
• 0:08:18 Start the hustle before you quit your day job
• 0:11:51 Build for scale from the get-go
• 0:14:41 Playing the podcast long game
• 0:16:52 Make sure your brand represents the right audience
• 0:23:00 What playing sports says about us as entrepreneurs
• 0:33:02 What it takes to be successful

Links:

• Engineering Management Institute
• Engineer your own success
• The Good Life
• The Score Takes Care of Itself

Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Anthony Fasano

Additional episodes you might enjoy:

Hyper Niche Business Ideas with Big End Game Potential
Dissecting the American Dream & Business Lessons from the Elon Musk Bio
Brian Balfour’s $33M Growth Insights: Product-Market Fit, Durability, & Knowing Your Natural Limits