Human Behavior Mastery: Monetizing Mindset

In this episode of the Monetize with Marcus, Marcus welcomes Dewane Mutunga as he interviews Marcus Rosier about leveraging human behavior and psychology to create better business, life and self. In this thought-provoking conversation, Marcus shares his experience of using assessments to get language for internal feelings and how it can be used to change behavior and deal with people. He also talks about the MOBB Moments he experienced at a conference which inspired him to create a one-stop shop for coaches and entrepreneurs to help them go from idea to online income and a fully built business.

 

Learn more about Marcus' 'Human Behavior Mastery Course' designed for coaches, consultants, corporate leaders, and entrepreneurs looking to take their business or relationships to the next level. Tune in now!

 

🕘 Timestamps:

[00:00 - 07:29] Leveraging Human Behavior and Psychology with Dewane Mutunga and Marcus Rosier: How to Create a Better Business, Life, and You

·        Special guest Marcus Rosier joins the podcast to talk about leveraging human behavior and psychology.

·        Marcus talks about how he got into the work of self-improvement out of necessity.

·        He believes in the power of language to help people understand their feelings and behaviors.

·        Marcus shares his story of coming up with the idea for his business, The MOBB.

·        The MOBB is a one-stop shop for coaches and entrepreneurs, helping them go from idea to online income and a fully built business.

 

[07:29 - 14:49] The Clock Controls It All: Understanding the Difference Between Business and Product for Successful Entrepreneurs

·        Business is not about the product, it's about the growth and health of the business.

·        The vital signs of a business are no leads, no sales.

·        It's important to understand the difference between a business and a product.

·        Headaches are like the check engine light of a body - they're indicative of something else going on wrong.

·        Businesses can evolve just like people do - from infant to adolescent to teenager to adult.

·        It takes time and strategy to move someone from not knowing you exist to knowing, liking, loving, buying, and buying again.

 

[14:49 - 22:57] The Value of an Ecosystem: Closing the Information Gap and Understanding the Impact of Your Intentions

·        The reason you're not closing more clients could be a combination of all of these things that the strategy doesn't match the goal or the outcome.

·        You don't have to really have high sophistication of language and copy when selling a digital product, but for a high-ticket item, you need to communicate process, speak to the problem and use thoughtful, calculated language.

·        It's important to invest in coaching services if you are selling them.

·        People are doing their best even if it looks bad, they just may not be aware of better choices or implications.

·        Having an ecosystem and team

 

[22:57 - 30:03] Discover the Human Behavior Mastery Course: A Blueprint for Building an Online Business and Taking Your Life to the Next Level

·        Human Behavior Mastery Course created for coaches, consultants, corporate leaders and entrepreneurs

·        Monetized Online Business Blueprint to help build an online business

·        Franchise model married to the digital space

·        6 step launch strategy with copy, funnels, messaging format and sales scripts

·        Done for you aspects include funnel building, copywriting, course creation and uploading videos

·        Done with your aspects include coaching and education

 

[30:04 - 38:14] High C's and D's Get a Bad Rap - Learn How to Leverage Your Differences to Make a Difference

·        People with high D's and C's get a bad rap as being \"jerks\"

·        D's are focused on the problem, while C's are focused on getting it done right

·        A person with a high C is meticulous and thorough

·        It's not the doing that you have a problem with, it's who you're being when you're doing the doing

·        Start with SOPs to communicate expectations to team members

·        Use differences to make a difference - learn about each other to work together better

·        Iteration is helpful but sometimes urgent tasks require one shot to get

 

[38:15 - 46:21] Leadership Lessons Learned: Understanding the Balance of Task and Relational Orientation

·        Understanding the balance between task-oriented and relational approaches

·        Recognizing that most people are more relational than fact and task oriented

·        Leaders must understand how to get the best results from their team

·        People come to leaders with their own issues and insecurities

·        Money cannot replace confidence, but it can amplify insecurities

·        Leadership is not only about operations, but also managing people

·        Showing people that success is possible despite trials and tribulations

 

[46:21 - 54:00] Be the Leader You Want to Be: How to Make the Transition from Mindset to Monetization

·        Being a leader is not just about submitting to the position, but also being endeared to the people.

·        High execution is the cost of entry and longevity depends on how well you lead and manage people.

·        Businesses can maximize their income potential by adding revenue streams.

·        The CEO's superpower is providing a 'done for you' service that other programs don't provide.

·        Mental health hygiene routine is important for replenishing the mind and creating content.

·        Homework assignment: consume more of yourself and find gaps inside what you said to expand upon.

 

Quotes:

 

"I think that is the important thing is getting language. I think there's things that we feel like we feel internally, but we don't have language to name it."

 

"The clock determines the strategy and the play that you run."

 

"You can't use your truth as a weapon to bruise and and abuse people. I would use, I'm brutally honest. Do you need to be brutally honest or do you just need to be honest?"

 

"There's a rock bottom you had to get yourself out of. And you can get fooled into wearing that because you had to use grit to get out of that situation. Yeah. But once you get about the situation, they don't serve you no more. So you got to kind of release that stuff."

 

"Let's have a paperwork party, everybody bring your assessment, let's learn about each other so that we can figure out how to best work with each other."

 

"But the thing that really moves the needle, the thing, because you said all this operation stuff, what I didn't hear was lead people manage people. There's no blueprint for that, but actually doing it, man. And being committed to doing it, man."

 

"The only way you're going to change that is to start consuming more of yourself. Your homework assignments to study you find gaps inside of what you said that you can expand and that when you get ready to create the loudest voice in your head should be you."

 

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