Stop Talking About Yourself

This episode is sponsored by Website for photographers. Website 4 photographers help photographers get more leads from their websites. You can get in touch here

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In this episode Sam says we should talk much less about ourselves in our marketing. People are interested in themselves, not about you. So if your marketing is talking about you, the people receiving it are not very interested. They are more interested in themselves.

Social
Who was your last social post about? Was it about you? If so how interesting is that for other people?

Some people think that being on social media regularly means talking about yourself all the time. This is not engaging for other people.

So what can you post about?

• Helping others. By doing this you are helping people, but subtly showing them you are an expert.   
• Ask a question. Ask others for their ideas and opinions.
• Commenting on other peoples posts. This is helping to build a community not just talking about yourself.

 

Websites
Visitors come to your website because they have a problem and want to know if you can solve it. The general public don’t browse photographers websites for fun. They come to see if you can solve their problem. So are you talking about the visitor and their problems and how you can solve them.
The "I" test
Look at your website. How many times do you use the word "I"(or we) and how many times do you say the word "you". If you use "I", more than "you", then you need to re-focus your website to the visitor and away from "you".

About me page

You have to even make the about page not about you, but what you have done, how you have helped people, rather just your story from birth.
Blogs, videos and testimonials
These are a great way to show how great you are and how knowledgeable you are without you having to do it directly. Visitors reading your blogs will realise you are an expert over time as they read your blogs.

Networking
This also applies to meeting people in networking meetings. Let the person you are meeting talk as much as possible. You will build great relationships as people will see you are interested in them.

Newsletters
This principal again applies to the newsletter. A newsletter that just explains what happens in your office last week is not engaging. A newsletter should not be your news. It should be entertaining, informing and engaging.
Promoting yourself is not the same as talking about yourself. You want other people to be talking about you and your brand, you don’t want to be doing this yourself.

Pascalle Bergman is a person who puts this into practice perfectly. She is constantly helping people, not talking about herself. Find her here on LinkedIn