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Daybreak

News:Business News

Vivo is India's No.1 smartphone brand. But it can't celebrate the win just yet

2023-10-31

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Vivo, the Chinese smartphone maker, was in the news earlier this month for arrests of its associates after it faced ED raids last year.

Despite this, Vivo became no.1 in India’s smartphone market, even ahead of Samsung and Xiaomi in the quarter ended June.

What’s more, unlike Xiaomi, which saw a sharp decline in its market share after raids in 2021, Vivo is still going strong.

But it can’t celebrate the victory just yet. Why?

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Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.