E17: The Importance of Understanding the Essence of Marketing - Marketing & Leadership Expert Elise Bijkerk
The importance of marketing and a great mindset should not be overlooked in our dynamic time, when changes are happening constantly.
In this conversation inside the world of marketing and leadership, Elise Bijkerk showed her expertise on current marketing strategies and how startups can differentiate themselves more to succeed. We all know that many companies are entering saturated markets with their products, and only a few become big. She emphasised the importance of understanding the basics and essence of marketing. Besides that, Elise openly shares her personal and professional journey so far, and her advice to the next generation and to the leaders in this world. So, please enjoy this episode as we did. Also, she points out that the role of marketing needs to be changed if we want to develop a better future for health and the planet.
Today we discussed about:
And more...
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