156: How The Salvation Army Activates With Urgency at Christmastime

Welcome to the kickoff of the merriest time of year. And no, it’s not too early because Christmastime has already started in The Salvation Army. Yes, The Salvation Army is hard at work to make the holiday season a little brighter.

Of course, most people know us for our Red Kettles, our Angel Trees, and our strong presence during the Christmas season—but we support local families all throughout the year.

The donations we collect in those red kettles during the holiday season not only help us provide gifts to children who would otherwise go without, but they also help us provide food, shelter and utility assistance to those who need it most every day of the year.

In essence, it’s a critical time for The Salvation Army and a busy one, too.

On the show today, I’m joined by members of the Western Territory’s Community Relations and Development Department: Director of Communications and Brand Management Deb Knutson, Public Affairs and Communications Manager Kathy Lovin and Territorial Director of Corporate Engagement Maria Todaro.

They’re entrenched in the Christmas effort and here to share more about how every dollar dropped into a red kettle helps give local families the Christmases they deserve and the yearlong support they need.

There’s plenty of ways to get involved, whether you put a present under someone’s tree today or help keep a roof over someone’s head tomorrow. Whether you want to help brighten Christmas morning or the hardest nights for hardworking families, you can help us carry the spirit of Christmas throughout the year.

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