Music:Music Commentary
#52 | Record label vs. Artist: My 20 Million Stream Song ft. @is0kenny
2023-04-25
is0kenny is a content creator turned rapper, who shares his journey in the music industry. He talks about creating his viral hit "Speak Up" and discusses the moment he knew it was a hit song. He also shares his music branding strategies, including turning down label marketing budgets and never running out of content. Additionally, he provides insights on social media platforms for artists and a content creator to artist blueprint, while emphasizing the importance of taking the right move when labels call. Lastly, he shares his first show experience.
Topics Covered:
- 00:00 Intro
- 01:30 is0kenny - The Rollout of His Viral Hit "Speak Up"
- 09:23 Music Branding: Never Running out of Content
- 14:28 The Release Strategy That Helped is0Kenny Break His Song
- 18:24 is0Kenny Going Viral Did Damage in the Beginning of my Career
- 22:32 Brand Hack That Every Artist Should Pay Attention To
- 35:00 Content Artists Vs Artists
- 38:37 What Social Media Should Artists Be on?
- 42:10 Content Creator to Artist Blueprint
- 45:56 This is the only right move when labels call
- 56:39 Music Promo Tip Most Artists Overlook
- 01:01:36 is0kenny's First Show
HOW J.R. MCKEE INDEPENDENTLY BROKE A 32-YEAR-OLD ARTIST AND GOT THEM THEIR FIRST GRAMMY:
https://www.brandmannetwork.com/grammy?el=dsp
No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.
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