A Profit Engineer’s Guide to Growth & Profitability with Antonio Thornton | S2E009

There’s no question that the business environment continues to shift every single day.

This rapidly changing environment is already one thing. Another issue is dealing with problems such as the pandemic, the energy crisis, and inflation - all of which may impact your business directly or indirectly.

In such trying times, how can you continue to grow and have any hope of increasing profitability?

One word keeps popping up in our conversations with so many other business visionaries: innovation.

To survive, a company must innovate. This essentially means that as things change, so should the way you run your business.

Stubbornly continuing what you’ve become accustomed to doing day after day can lead to stagnation, as these actions may no longer be effective in a post-pandemic recovering market, for example.

If you stick to your pre-planned product but it does not address your customers' current concerns, why will they buy into what you are offering?

If you want to improve your growth and increase your profitability, especially during lean times, you must empathize with your customers. Listen to them. Understand their concerns. Determine what their issues are. Addressing these with an appropriate product or service will put you in a better position to close sales.

Listen in as a results-driven entrepreneur, consultant, and profit engineer Antonio Thornton discusses how to scale your business and increase profitability by remaining relevant and making a significant impact.

Follow Antonio Thornton:

➡️ Link to his website: timebankgps.com

➡️ Facebook: https://facebook.com/antoniothornton

➡️ LinkedIn: https://linkedin.com/antoniothornton

Connect with the Gain The Edge CEO and keeper of our vision, Jim, at https://jimp360.com/#vcard where you will find anything and everything about GTE.

Key Takeaways:

🟩 You can't do sales and services the same way for the rest of your life. This was especially true during the pandemic. Those who innovated not only survived but thrived because they changed with the times.

🟩 So what are your customers experiencing right now? That is what you should focus on, particularly when creating a sales pitch or copy. When you empathize with your clients, you'll be more sensitive with your words and you remain relevant.

🟩 Your product or service should be always in line with what your customers want right now. Exude confidence when they are uncertain. Show ways to achieve peace of mind when they are fearful. Discuss how to thrive during lean times when they share their concerns about the impending recession. It is crucial to be relevant when it comes to making or increasing sales.

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To know more, please visit: https://jimp360.com/#vcard