Ultimate Guide to Prospect Journey Part 1 with Debbie Peck | S2E008

You don’t just roll the dice when it comes to closing a sale.

And with the impending recession casting a long shadow, we simply cannot afford to rely on the chance if we are to keep our heads above water.

This is why business owners must successfully plan and lead the prospect journey. We must have a fail-safe process in place that will successfully guide our potential clients through the buyer's journey stages of awareness, engagement, consideration, purchase, post-purchase, and even future re-engagement.

For a prospect journey to work, there are a couple of things we need to consider:

🟢 What are our customers considering while evaluating whether they will opt-in or not?

🟢 How can we incentivize them to take the next step?

🟢 Which areas do we need to improve on to boost customer experience and engagement?

🟢 What can we do to entice them not only to complete the purchase but to return and re-enter the purchasing process?

We know there’s so much to unpack that’s why we have our Sales Strategist, Debbie Peck, to break it down for us on this week’s podcast!

Join us as Debbie talks about how to effectively plan and lead a prospect journey from effectively communicating with your ideal client to closing that sale and creating future opportunities for re-engagement.

Key Takeaways:

🟢 There are numerous factors that potential customers consider when deciding whether or not to opt-in. Understanding and addressing these factors will help us close the sale time and time again.

🟢 You must have a clear and consistent voice if you want to be understood. The only way to accomplish this is to target your message to that one ideal client.

🟢 Your prospect timeline must be ready long before the customers make their final decision. This way, you won't be caught off guard when they do opt-in, and you'll come across as the expert that you are.

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