391: Using Lead Magnets to Make More Sales

Are you struggling to find not only more people to talk to about your products or business but also the right people who are experiencing problems you can help them solve? In this episode, I share a simple strategy to help you quickly and easily make more sales by using lead magnets as a tool!

 We’ve used lead magnets in our business since the very beginning, and it is one of the top ways we generate new leads. Today, I provide specific examples of things you can use as lead magnets, as well as some do’s and don’ts that you need to be aware of!

Listen to Learn

3:01 - What a lead magnet is and how it is typically used in business

4:26 - The way that lead magnets can help you identify not only engaged leads, but also qualified leads who you can help 

6:13 - The role lead magnets play in overcoming a major challenge faced by marketers and some examples of lead magnets that you can use 

9:33 - A special ask for you regarding how you can support this podcast and its message

10:56 - Common mistakes that arise when using a quiz or assessment as a lead magnet

13:05 - The importance of being specific in who you are speaking to with your lead magnet 

14:39 - Advice on sharing your lead magnet and what not to do 

17:32 - My recommendation for the approach to take when creating your lead magnet, particularly when you’re just starting out in business 

18:33 - More ways to effectively use a lead magnet in order to start having more conversations with the right people for your business 

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