Episode #455: Creating Personalized Social Media for Franchisees-Chuck Goetschel from Rallio

Chuck Goetschel is the CEO and Co-Founder of Rallio, and a respected figure in the franchising community, known for his strong belief and track record in building and maintaining positive relationships between franchisors and franchisees. With a focus on empowering and supporting franchisees while utilizing the strength of the brand, his mission is to ensure a harmonious and successful partnership between the two. 

He shares his expertise in solving problems and creating technology for local business management and touches on the frustrations between franchisors and franchisees, shedding light on his innovative solutions that bridge communication gaps and empower brands. From AI in marketing to hiring passionate individuals, this episode is packed with invaluable insights on leveraging technology and building successful businesses. Listen now to hear how Chuck and Pete navigate the complexities of the industry and inspire listeners to make a positive impact in the world.

Regarding AI in Rallio, Chuck says, "What if we had an AI that learned your voice, learned your brand, learned everything about you, learned what your target is, your message, what what you're trying to achieve, and it literally wrote the content!  . . . That engine is now a V12 and it's amazing what it can do."

Some key moments: 

• Franchisees benefit from collective marketing efforts.
• Reflect on motivations and personal experiences to create a product.
• Social media dilemma leads to AI solution.
• Rallio's proprietary LLM model.
• Success is making a difference in lives.

A few key takeaways:

1. Bridging the gap between franchisors and franchisees: Chuck discusses frustrations in the relationship between the two, emphasizing the need to speed up communication and approval processes. His technology empowers franchisees while utilizing the brand's power.
2. The role of AI in marketing: The conversation delves into the significance of AI in marketing, emphasizing the need for genuine intelligence before AI and the importance of understanding customer motivations and personalizing interactions.
3. Creating personalized content with AI: Chuck explains how they use AI to create hyperlocal, tailored content for individual brands, utilizing employee-uploaded photos and videos, transcribing CEO messages, and creating aligned brand messages.

Click here to download transcript. 

Resources:

Chuck Goetschel: https://www.linkedin.com/in/chuckgoetschel  Rallio: https://www.rallio.com/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com 

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