Business:Entrepreneurship
State of the Industry 2023 Report: Chris Cooper's Highlights
2023-11-13
Every year, Two-Brain Business pours a ton of resources into our “State of the Industry” report, which is regarded by many experts and organizations as the best in the fitness space.
We give the report to gym owners—like you—for free every year so they have the info they need to build world-class businesses.
In today’s episode, Chris Cooper highlights some of the key takeaways from our 2023 report, which contains data from 13,444 gyms.
Chris explains how to compare your gym against the average in six key categories: client headcount, average revenue per member per month (ARM), length of engagement (LEG), effective hourly rate (EHR), return on investment (ROI), and net owner benefit (NOB). Then he tells you how to use these numbers to set your next goals and move your gym into the top 1 percent of fitness businesses.
Get the full “State of the Industry” report for free today and start using it to make great decisions for your family, your staff and your clients.
Links
Get the report: "State of the Industry 2023"
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Gym Owners United
0:01 - The 2023 report
05:23 - Additional revenue streams
08:55 - Access: another option
10:57 - ARM honorable mention
12:49 - Your private report card
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