Raising Prices, Leveraging Social Media and Balancing it all with Dr. Rebecca Berens
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Could you imagine transforming your life and practice by facing your fear of being on camera and jumping onto the TikTok bandwagon? That's exactly what our guest, Dr. Rebecca Berens, a successful entrepreneur did. Dr. Berens opens up about her thrilling journey, detailing her initial hesitation, the viral success that followed and how embracing technology resulted in significant growth for her business. I promise you, her story offers hope to those who might be hesitant to put themselves out there.
Have you ever contemplated increasing prices on your existing clientele? The thought can be daunting, can't it? Well, Dr. Berens took us down memory lane, chronicling her first experience of hiking prices for her patients and the mental obstacle course she navigated to make that decision. It's a fascinating insight into how factors like rent, software costs, and her assistant's salary adjustments due to inflation nudged her into re-calculating her pricing structure. She gives us a reality check on the economics of running a thriving business and the importance of making the numbers work.
Finally, we circle back to the personal cost of Dr. Beren's entrepreneurial journey. She recounts the steps she took to replace her income from her part-time telemedicine gig, shifting her focus from splitting her time to being more available to her patients. Dr. Beren's doesn't hold back, she shares the uncomfortable decisions she had to make to realize her entrepreneurial dreams and how it impacted her role as a parent. It's a soul-baring look into the realities of entrepreneurship, but with a silver lining of the immense rewards that accompany it. So buckle up, this is one conversation you won’t want to miss.
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