#445: Headless commerce with Jim Tattersall, Rotate

Today we’re going to talk about headless commerce, what it is, how to do it well, and why it is making sense for more and more brands.

To help me discuss this topic, I’d like to welcome Jim Tattersall, Founder & CTO at Rotate°.

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SYNOPSIS

In this episode, Jim Tattersall from Rotate emphasizes the importance of prioritizing the customer experience over solely maintaining a system. They explain that when organizations focus too much on maintaining the system, it can cause teams to lose sight of their philosophy. This means that teams may become overly focused on the technical aspects of system maintenance rather than finding ways to enhance the overall customer experience.

The speaker stresses the need for organizations to fully operationalize this customer-centric approach. They highlight the significance of clean and reliable data in this process. It is crucial for organizations to determine the source of truth for their data and where it should be stored.

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