S02 E09 Jo Watson

Jo Watson is an internationally bestselling and award-winning author of romantic comedies. Her latest huge hit is What Happens on Vacation.

Jo joins Fiona Snyckers and Gail Schimmel to talk about how she got her start writing on Wattpad, building such a huge online audience that her first book garnered offers of representation from three major literary agents.

Jo discusses romance as a genre, and how it is really made up of hundreds of sub-genres, providing something for everyone - from dark mermaids to Amish romance. Jo tells Gail and Fiona how she has resisted setting her novels anywhere except in South Africa, and has managed to achieve international success, nevertheless. She emphasises the importance of a strong social media presence and discusses the rise of BookTok as a major force in the publishing world.

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