TEA 97: What are Facebook's Advantage+ Audiences & Should You Use Them
If you want to see a very visual breakdown of this, then I HIGHLY recommend you watch the episode on Youtube, as it'll give more context to what I'm talking about! 🙂
Check Out Our Advantage+ Shopping Video Here
Here are some key moments from the episode:
00:00 - Intro to Facebook's Advantage+ Audiences
00:30 - Advantage+ Audiences and AI in Targeting
01:40 - Meta's Performance Claims
02:50 - Advantage+ vs Other Campaign Types
06:30 - Setting up Advantage+ Audiences: A How-To Guide
09:10 - Advantage+ Audiences vs Broad Targeting
10:10 - Should You Use Advantage+ Audiences?
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