23: Simple Marketing Strategies that Convert with Kerry Beck

Kerry Beck helps moms (or dads or any adult) find ways to make money online. This enables moms to give their kids a solid financial education by choosing the best online business for their family. She offers step-by-step help to building a blog, creating digital products, as well as setting up marketing funnels and email sequences. 

In this conversation, Kerry shares her journey from public school teacher to starting her own online businesses in the homeschooling niche. She emphasizes the importance of pressing into your fears and taking action, rather than getting stuck in analysis paralysis. She also highlights the power of building relationships with your audience and the value of consistency in your business efforts. Learn Kerry’s simple tips for email marketing and list building, including the use of lead magnets and tripwires. Her scrappy strategies and focus on providing immense value to her audience have helped her build a profitable business and create the freedom and flexibility she desires!

Connect with Kerry Beck:

https://familyebiz.com/

https://www.facebook.com/groups/familyebiz

Key Takeaways:

• (02:55) Kerry’s background as a teacher and transition to homeschooling
• (09:00) Evolution from ebooks to courses
• (11:50) Streamlining content and utilizing a Facebook group for weekly content
• (13:40) Effectiveness of email marketing compared to social media
• (16:35) Strategies for building an email list and using lead magnets
• (19:10) Utilizing Pinterest for driving traffic and SEO strategies
• (24:10) Using a tripwire to monetize your email list
• (27:30) Advice for those starting a business
• (37:00) Having a bigger "why" for starting a business
• (40:40) Tips for time management
  
  

Connect With Heather:

https://teacherbiz.com/about/

https://instagram.com/teacherbiz