803. Insights: How to rebrand a fintech

Our expert hosts, Kate Moody and Will Jones, are joined by some great guests and dive deep into the world of branding.

They discuss what even constitutes a rebrand, who’s done it well, who’s maybe not done it as well, and where do you even start when you decide a rebrand is in order?

By the end of this episode you will have a blueprint to help you on your own fintech rebranding journey.

This week's guests include:

• Cameron Worboys, Design Director at Wise
• Zama Ndlovu, Head of Communications & Brand Marketing at Onafriq (formerly MFS Africa)
• Charles Gilbert, VP of Brand at Adyen

Fintech Insider by 11:FS is a bi-weekly podcast dedicated to all things finance, banking, technology, and financial services.

Our expert hosts, with real industry experience, are joined by the biggest decision-makers, VCs, and reporters from across financial services including guests from Visa, Nubank, M-Pesa, Techcrunch, Starling, and JP Morgan Chase to discuss the latest news, developments, and trends within the industry.

Our weekly news show drops every Monday and tackles the biggest news stories, from acquisitions and launches, to regulatory changes and innovation. Then, every Friday our Insights show dives deeper into the hottest topics shaping the industry like web3 and BNPL.

Whether you’re already immersed in the world of financial services, or just keen to learn more, this is the #1 podcast for you.

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Follow us on Twitter: @fintechinsiders where you can ask the hosts questions, or email podcasts@11fs.com!

Special Guests: Cameron Worboys, Charles Gilbert, Will Jones, and Zama Ndlovu.