This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
AI Is Becoming Normalized. That's a Problem. (402)
2023-11-17
The new actors' agreement and Meta's newly released guide for political advertisements tell us one big thing - AI content will begin to flourish. Get ready for massive process and job changes in the very near future directly because of these two announcements.
In other news, YouTube has ad blockers going crazy with their new AI-sniffer tools. Have we seen the end of ad blockers?
In rants and raves, Joe raves about SNAP's CEO and rants about the new ESPN Bet. Robert raves about Mark Ritson's US marketer call-to-arms.
This week's links:
The New Actors' Agreement
OpenAI Announces New Agents Program
Meta to Require AI Disclosures
YouTube and Ad Blockers
A Challenge to US Marketers
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