EP. 30- THIS WORKS! EMOJIS for B2B and B2C! The Details… I Jay's Scoop

This podcast is all about using emojis effectively in marketing emails and other digital content. Jay provides data and convincing examples of how emojis can help grab attention and boost engagement, even in professional business-to-business communications. Listeners can expect to learn best practices for utilizing emojis in subject lines, preheaders, social media, and more to stand out and connect with their audience.

Key Discussion Points:

- Over 95% of email recipients can view emojis, so technical display issues are not a concern.

- Emojis in subject lines can increase open rates by over 20% for business emails and 25% for consumer emails versus the same subject without an emoji.

- Conservatively branded companies like Goldman Sachs, ISACA, and AARP use emojis successfully in their email marketing.

- For business emails, use emojis like the calendar, clock, and checkmark that act as graphical symbols rather than emotional icons.

- Emojis that convey urgency like the hourglass perform best, increasing subject line open rates.

- Always put the emoji as the first character of the subject line for maximum impact.

- Despite increased use around holidays, under 5% of emails actually use emojis currently so they still stand out.

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!