EP 354 | The key to a profitable Pitch Sequence

I have an email that is directly responsible for $80,000 in sales last year.

I turned it into a lead magnet, and it’s become a bit internet famous. It converts really well through Meta Ads and it’s a great entry point into my world of email marketing and email funnels.

So how can you do the same?

In this episode I share with you how this email functions inside of an Email Pitch Sequence, and the bigger picture strategy at play here.

TAKEAWAYS:

• The $80,000 Email is profitable because it invites and inspires conversation. I bet you 90% of those who reply to the email will end up enrolling in whatever thing I am pitching at that time. When people reply, it is specific to those individuals and becomes a customized conversation with them.
• Continue to create the know-like- trust factor through your email marketing, especially your Pitch Emails. Show your leads that you understand them and you can solve their problem. Do this by adding clients' stories and social proof into your emails.
• The function of a Pitch Sequence is to debunk objections.The function of a Pitch Sequence is actually not to sell the program. That’s the function of the sales page. The $80,000 Email lives about ⅔ through my Pitch Sequence and is a great interruptor to the debunking objections. It inspires and creates dialogue.

RESOURCES:

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