How Hope Wiseman Became a Pioneer in The Business of Cannabis

This week, Morgan DeBaun is joined by cannabis business pioneer Hope Wiseman as they dive into the intriguing world of cannabis entrepreneurship.In this candid conversation, Hope recounts her unexpected journey into the cannabis industry after recognizing the industry's potential during the legalization wave and seizing the chance to make a mark early on. Hope then delves into the science behind cannabis, shedding light on the endocannabinoid system naturally present in our bodies and how the genetic makeup of different strains interact with each of us differently. She also explains the complexity of medicinal marijuana use, as doctors can recommend marijuana but will not prescribe particular doses or strains due to their federal licensing. Hope and Morgan discuss the hurdles of the cannabis industry, uncovering the red tape and restrictions that Hope has faced in the years since opening her retail store, Mary and Main. Together, Morgan and Hope reflect on their individual paths to entrepreneurship as young Black women. Hope shares her desire to create more accessible paths for young entrepreneurs to scale their ventures. Tune in to hear how Hope has navigated the cannabis industry, and how she continues to innovate within the space and normalize marijuana in the mainstream! Don't forget to make sure you are subscribed to the show and leave a rating and review to let us know how much you love these conversations week after week!

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