Use SEO To Craft Compelling Case Studies w/Brittany Herzberg

In this special episode of Simple and Smart SEO Show Podcast, hosts Crystal and B discuss the evolution and future of their show.

SPOILER ALERT: They talk about B's decision to move away from being a co-host and venture into a new direction with her YouTube channel, focusing on SEO, social proof, and storytelling.

They also share some of their personal struggles and experiences, shedding light on subtle nuances that their journey has entailed.

Today's show is primarily about the importance and structure of case studies for E-commerce businesses, emphasizing the beginning, middle and end strategy.

Crystal and B highlight how case studies help humanize businesses and provide valuable insights to potential customers.

Connect w/ B: YouTube, Website, LinkedIn, Instagram

00:00 Introduction to the Podcast Episode
00:06 Catching Up with the Hosts
00:22 Discussing Health and Lifestyle Changes
01:14 Announcement of Changes in the Podcast
01:23 B's Future Plans and Departure from the Podcast
02:32 B's New YouTube Channel
03:29 Future Collaborations and Changes
04:50 Sharing Personal Stories and Connections
05:56 Introduction to Case Studies for E-commerce
06:35 Discussing the Importance of Case Studies
06:54 Benefits of Case Studies for E-commerce
08:35 Types of Case Studies
08:51 Using Case Studies to Highlight Customer Experiences
09:03 Using Case Studies to Highlight Business Origins
11:48 Using Case Studies to Highlight Product Uses
12:23 Discussion on Updating Case Studies
12:41 The Importance of Storytelling in Case Studies
16:08 Conclusion and Final Thoughts on Case Studies
17:24 Starting with the Client's Story
17:37 The Journey of the Client
17:48 Moving into the Experience
18:09 B's "PET" Case Study Framework
18:48 Reflecting on Past Projects
19:17 Learning from Mistakes
19:48 The Power of Customer Feedback
20:28 The Importance of Continuous Improvement
20:36 The Value of Failure Stories
21:06 The Impact of Customer Feedback
21:42 The Importance of Being Open to Criticism
22:04 The Power of Customer Ideas
22:09 T

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