How To Use Old Content To Get New Followers and MORE Engagement

In this episode of the Monetize with Marcus, Marcus shares valuable insights on optimizing your content strategy by revisiting and repurposing old content to attract new customers and clients. He encourages his audience to stop overthinking content creation and instead take advantage of the untapped potential in their archives.

Marcus emphasizes the importance of storytelling, humanizing your brand, and engaging your audience with your real-life experiences and struggles.

By providing actionable tips and a practical content strategy, Marcus empowers entrepreneurs and coaches to make more work and let their funnels do the work.

🕘 Timestamps:

00:00 Maximizing Old Content

·        The importance of selecting the right content to repurpose.

·        Utilizing personal stories and experiences to connect with your audience.

·        Strategies for breathing new life into old content.

·        Creating a balance between old and new content for a more compelling online presence.

04:05 Humanizing Your Brand

·        Sharing personal experiences and struggles to connect with your audience.

·        Demonstrating vulnerability and authenticity in your content.

·        Finding the right balance between professionalism and relatability.

·        Turning past hardships into powerful content stories that resonate with your audience.

11:34 Effective Content Strategy

·        Building curiosity with your audience by showcasing your unique journey and expertise.

·        Creating emotional connections through storytelling and relatable content.

·        Providing logical and actionable steps for your audience to follow.

·        Leveraging scarcity and urgency to drive customer action.

Quotes:

"We've got to stop overthinking this stuff."

"You're humanizing yourself; now you're not selling."

"Content turns into cash flow if you can really see it as an opportunity to communicate your real life and who you are."

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👥 Guests: https://www.instagram.com/marcusyrosier/

🎧 Apple: https://podcasts.apple.com/gb/podcast/monetize-with-marcus-podcast/id1677060164

🎵 Spotify: https://open.spotify.com/show/7ygfl8r3yvauP79ZlfT1MC?si=d68c8f2bca6c4f65

📺 YouTube: https://www.youtube.com/channel/UCWCa-7GZEEB_DnOv_aYS65A

#ContentStrategy #Storytelling #HumanizingYourBrand #RepurposeContent #AudienceEngagement #MarketingTips #BusinessSuccess #MonetizingMarcus