Guided Access: Solving Labor Shortages at CrossFit MASS

Having trouble staffing your gym? You aren't alone.

In this episode of “Run a Profitable Gym,” Chris Cooper sits down with Joe Venuti and Alessandra Bisalti of CrossFit MASS, who share how they’ve used "guided access" to transform their gym in the face of staffing shortages.

Essentially, they’ve learned to leverage technology. In a guided or enhanced access model, clients receive individually designed programming delivered to their phones and can access the gym during non-coached hours to get their workouts done. The gym's clients still receive top-tier fitness services, while Joe and Alessandra get to enjoy reasonable working hours and flexible time off.

Because numbers never lie, Chris breaks down a model profit and loss (P&L) statement to show how guided access could be used to generate over $100,000 in net owner benefit.

If you’re a gym owner who is struggling to secure staff, check out the guided access plan and decide if it might work in your fitness business.

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0:01 - Guided access in practice

25:38 - P&L statement

27:05 - How many clients to break even

28:26 - Bringing in new clients

32:56 - Bring in a backup

36:31 - The big picture