Things we talk about in this episode:
- Erica's move from working as a journalist and fashion editor to running her own 'mini magazine' on her Instagram & blog
- The impact of showing your real self online
- Moving away from London - and how this brought Erica clarity on her brand and voice
- Being a 40-year-old, size 12-14 fashion blogger - and why there's the need for every kind of body on Instagram
- Ways to make money as a fashion influencer - sponsored posts, ongoing brand partnerships, affiliate links etc.
- The importance of due diligence when choosing sponsorships and partnerships
- Transparency about sponsored content, and respecting your audience's trust
- The lack of transparency around adverting and product placement in traditional media such as magazines and music videos, and the inequality of the conversations around it
- 'Fast fashion' and why we all should be buying fewer clothes
- The problem of money when it comes to choosing between fast fashion and more ethical brands
- Using your "influence" in positive ways, and to change the industry
- Why fashion and interior design is not superficial or frivolous
- Managing the demands of family life as a self-employed person
Links mentioned in this episode:
- Stacey Dooley Investigates - Fashion's Dirty Secrets
- Erica's manifesto for moving away from fast fashion
- Marks & Spencer, one of Erica's long term brand partners
- How Erica explains her sponsored work to her audience
- My paid partnership post with Starbucks (ad)
- Brene Brown
- Erica's Instagram
- Product placement in Katy Perry's videos - check out the pointlessly gratuitous logo belt and glasses shots in the club scene!
- Erica's Blog
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My upcoming Live book events
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