Unfiltered Friday 11/24/23: Your 2024 Marketing Plan

Welcome to a special episode of Unfiltered Fridays, where I'm guiding you through the essential steps to plan your 2024 marketing strategy! Starting with a reminder of the importance of December planning to avoid scrambling post-holidays, I'm emphasizing the need for a proactive approach while acknowledging the uncertainties faced by evolving businesses, and recommending a flexible penciled-in plan to accommodate potential changes.

Here are the core steps we're diving into:

1. Calendar Planning: Using visual aids or digital tools, marking launches, significant dates, holidays, and market trends.
2. Campaign Creation: The essence of campaigns, linking messages across various marketing platforms, ensuring repetition for effective communication.
3. Content Structuring: Explaining content pillars, themes, and topics, I'm guiding you in structuring content across different marketing containers (social media, long-form content, email marketing) while highlighting the importance of consistency and gradual growth.
4. Attract, Nurture, Convert Strategy: This segment is divided into three key parts, focusing on attracting new audiences, nurturing relationships, and streamlining the conversion process. I emphasize the significance of creating manageable, consistent strategies rather than overwhelming yourself with multiple new tactics.

Tune in to learn how to design a comprehensive yet adaptable marketing plan for a successful 2024!

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