Christina Henderson | 2023 Running Event, Trail Running Trends, Outdoor Industry Business

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Christina Henderson serves as the Executive Director for the Running Event, the premier trade show for the running industry which takes place annually at the end of November in Austin, TX.

At the time of this recording, we were just a few weeks away from the 2023 edition, so I figured this would be a good time to chat with Christina and get a better understanding of how the event serves our community, what's new for this year, and the implications of the social and commercial trends she's noticing.

Timestamps:

• (2:44) - Running Event backstory
• (12:58) - Running Event business model
• (28:04) - running industry trends
• (51:04) - Running Event expansions

Sponsors:

• Naak - use code SINGLETRACK15 at checkout on their website (https://www.naak.com/) to get 15% off your purchase.
• Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/) to get 20% off your next order.
• Oladance - use code ST at this link (https://oladance.com/ST) to get $30 off the Oladance OWS2 headphones.
• Brooks Running - check out their High Point clothing collection and new and improved Cascadia 17 shoe at this link (https://www.brooksrunning.com/singletrack).
• Kodiak Cakes - use code Singletrack15 at checkout on their website (https://kodiakcakes.com/singletrackpodcast) to get 15% off your next order.

Links:

• Register for the Running Event
• Follow Christina on LinkedIn
• Email Christina (chenderson@divcom.com)
• Follow Finn on Instagram, Strava, Youtube

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