A cleaner posted this response in a the Solo Cleaners Club free Facebook group that I manage after I asked why they were struggling to find clients as a new solo. "That’s the thing. I just started this year and have none. I used to clean for a company. They trained me and that’s when I fell in love with cleaning. I have nothing to help me gain anything, except for word of mouth, but no one is willing to give me a chance. I have a beautiful page full of everything I have to offer, before & afters, cleaning checklists, what to expect when you book with me. I have a new client welcome packet also informing of everything I offer. I include that I will occasionally gift holiday goodie bags, candles, and gift cards. I like treating people with hospitality and respect, I just can’t get in the door to show someone my quality. I feel like I’ve made the mistake of pricing myself too high." Here's my response publicly. "When your community feels your passion for cleaning half as much as you do...watch out!" Then I PM'd the company with this. "I wanted to personally reach out. It took a lot of carrots to share what you shared on the Facebook group. Would you like some help figuring this out (getting prospects to say yes to you)?"
Are wondering what that means? It took a lot of carrots? When I looked at what the voice-to-text transcribed from "It took a lot of courage", I edited it and laughed at myself. Then I said out loud in my office. "That's the podcast title. It took a lot of carrots!" Let's talk about carrots as you will be amazed how it relates to this woman wanting her business to grow.
1. Carrots endure – Most produce must be harvested before the winter so they remain edible. Did you know that the carrot has the power to freeze itself in the dirt? The dirt acts as an insulator. Simply cover them up with mulch for the winter. You can harvest them in the winter or in the spring and they will actually be sweeter! Carrots endure long, cold, dry seasons. Have you been through long, cold, dry seasons in your business where nothing seems to be happening? You will need the endurance character of the carrot.
2. Carrots are better cooked – Did you know that most vegetables are healthier raw? Not carrots. They actually release more beta-carotene when cooked. Beta-carotene enhances your sight, skin, and immune system. Carrots are better for you when they heated through cooking. Have you ever faced the heat and pressure of making your business work? You will need the heat-enhancing properties of the carrot.
3. Carrots enhance vision – As mentioned in the last one, cooking releases more Beta-Carotene. This enhances your vision. Have you ever gotten stuck in your business where you can't see the future? You need the enhanced vision that the carrot provides.
Reference: Simon Baynes Article
I didn't realize it at the time, but the AI of Facebook interpreted courage for carrots correctly. It does take a lot of carrots to win. You need to endure like the carrot to get through the winter. You need to release your best nutrition and results when under the hottest and hardest testing or when you're being cooked! You need to have better vision to see past this current setback to get to the ultimate goal. You need a lot of carrots. You also need a lot of courage to succeed too. No one ever said it was going to be easy. You will face challenges. You will face adversity. You will face your fears every single day.
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