How to Break Into Luxury (Without A Maserati or A Mansion) w/Michael LaFido | Ep 35

Between interest rates, low inventory, low transaction volume and the huge changes to compensation, these are turbulent times. There’s a lot of downward pressure on the agent, and there’s only one way to combat it. Raising our average sales price and breaking into higher price points.

 

Contrary to popular belief, anyone can break into luxury. You don’t need to drive an exotic car, live in a mansion or have decades in real estate.

 

How do we define a luxury listing? What steps can we take to get into this niche and why is it critical to growth in this market?

 

In this episode, I’m joined by the luxury real estate guru, Michael LaFido. He shares simple steps you can take to become a high-end or luxury listing agent.

 

When you build a book of business, and you have a good reputation, you don’t want to be lax in the way you look, but you don’t have to dress to the nines if that’s not you. -Michael LaFido 

 

Three Things You’ll Learn In This Episode 

 

-Every market has high end or luxury listings 

We often define luxury by a specific price point, but does it differ from state to state and city to city?

 

-Stay profitable in a down market 

When transaction counts go down, how can agents maintain or increase their earnings?

 

-What the future holds for agents

With pivotal legal rulings and changes at NAR, how can agents safeguard themselves from disruption?

 

Guest Bio 

 

Michael LaFido is a real estate consultant, top-producing Realtor and author of “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”. He is also the founder of the Marketing Luxury Group. Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The training is based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world.

For more information, head to https://luxurylistingspecialist.com.