Mastering Employer Branding Through Storytelling

Sharing the personal stories behind your brand can empower your employees, build audience connection and attract future talent. But where do you start? Hear top tips from Jonathan Hatch, Talent Brand Program Manager at Zoom, on Social Pros. 

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•  ICUC 

Full Episode Details  

Sharing the personal stories behind your brand can empower your employees, build audience connection and attract future talent. But how can social pros reap these benefits by creating employee-led content in authentic, nonexploitative ways? 

Jonathan says it’s all about adding fun to the equation. Getting to know the person behind the work can make for compelling content and also encourage more employees to want to share their stories. 

On this episode, Jonathan explains how employee branding can appeal to potential new hires by igniting curiosity and giving the audience a glimpse behind the curtain. Plus, he highlights the top platforms for employee branding and discusses how sharing stories can enhance wider company culture. 

In This Episode: 

• 2:31 – Jonathan discusses his career 

• 4:19 – How storytelling plays into employee branding and storytelling 

• 7:14 – Is LinkedIn the hub for storytelling? 

• 9:29 – Getting employees excited about being a voice for your brand 

• 12:56 – Balancing individuality and brand goals 

• 17:54 – Why we’re in the most transparent era of LinkedIn 

• 19:50 – Managing cultures and subcultures in the brand 

• 25:16 – Why team culture is “your life” when you’re at work 

• 32:09 – Jonathan’s Final Two 

Resources 

• Schedule a consultation with ICUC 

• Grab your free Social Media Audit Bundle 

• Connect with Jonathan on LinkedIn 

• Follow Jonathan on Twitter/X 

 

Visit SocialPros.com for more insights from your favorite social media marketers.