EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
Business:Marketing
644 | The Role of the Agency and GA4 w/ Dana DiTomaso
This week we welcome Dana DiTomaso to the show for her long-awaited return to the EDGE. Dana is a marketing partner at Kick Point, working to help clients grow businesses by making digital marketing and traditional marketing work well together. In this episode, we go all out in analyzing the capabilities of Google Analytics 4. We delve into a comprehensive comparison between the capabilities of GA4 in contrast to Universal analytics. This discussion hones in on topics ranging from data-channeling, restrictions, and interpretation methods that help you optimize your utilization of Google Analytics. Grasp the power of Google’s advanced user-centric analytics in GA4, right here on The EDGE of The WEB!
Key Segments:
[00:03:29] Introducing Dana DiTomaso
[00:05:07] How Dana got into SEO
[00:08:17] New Responsibilities For Digital Marketers with the Birth of GA4
[00:13:26] EDGE of the Web Title Sponsor: Site Strategics
[00:21:00] EDGE of The Web Sponsor: Hostinger
[00:22:40] Differences Between UA and GA4
[00:28:16] EDGE of The Web Sponsor: Wix
[00:29:39] Was GA4 Prematurely Implemented?
[00:32:27] What Metrics Have Changed as a Result of GA4?
[00:35:33] A New Approach to Interpretation With GA4
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Hostinger: https://edgeofthewebradio.com/hostinger
Follow Our Guest
Twitter: https://twitter.com/danaditomaso?lang=en
LinkedIn: https://www.linkedin.com/in/dditomaso/
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